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We're also very, very proud to present our new main sponsorship deal with Unilever, most known for their AXE grooming product brand.
NEW YORK (01 Apr 2010) AXE is giving a big boost to guys that feel the need to RAID! The iconic leader in men's care, in partnership with Blizzard, launched the brand's new product line: AXE Sunwell - Get Energized! Studies conducted about gamers concluded that this segment was completely untapped by any grooming products. The Sunwell line is targeted for appearance-conscious gamers that understand the social aspect of gaming. AXE products will now ensure that you stay uniquely fresh even during 24-hour raiding sessions and LAN-parties.